The US demographic tailwind is providing an opportunity for insurance companies to offer market exposure and protected income.

Prudential Financial announced in early August that its FlexGuard indexed annuity has racked up US$10 billion total sales since its launch in 2020, making it the fastest-growing indexed variable annuity in the US market, according to data from the Secure Retirement Institute (SRI). The product offers a variety of index-linked investment strategies, including some with the potential to accelerate gains above and beyond the index return when certain targets are met, while also providing a buffer

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