The ability to slice and dice new datasets and capture market trends has fueled the development of new underlyings which have captured the imagination of investors.

RBC Capital Markets’ new head of US equity solutions and structured product sales talks about the drivers behind the increasing visibility of strategy and custom indices, the opportunities in the indexed annuity and structured notes markets in the US and the continued need for education and transparency around these strategies. Investors tend to gravitate towards trends that are visible to them like consumer technology but when a sector is either out of foot or in a challenging environme

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