Our business – like our industry – has changed beyond recognition since we launched in 2003.
From a standing start, we’ve built up a database of over 39 million structured products. Pioneered new ways to access and analyse that data. Created the first industry conference in Europe. Today, we’re launching a new brand that was inspired by that pioneering past and by our equally bold vision for the future.
Connection
Our new positioning is built around the strapline Connected Intelligence – shorthand for our central mission to connect structured products professionals globally to essential market intelligence. Keeping everyone ‘on the pulse’ is at the heart of what we do and at the core of our brand.
Dynamism
Our new logo adds another layer to the story. Powerfully dynamic, it is a visual representation of our connectivity and global perspective. It reflects our ever-growing reach as well as the multi-dimensional world of knowledge we have created – encompassing data and insight, industry conferences and awards that recognise outstanding talent in the industry.
Difference
Our new brand also performs the hugely important function of setting us apart. It allows us to shine a light on our key strengths – from our global coverage and the depth of our insight and analysis to our team's extensive experience, domain knowledge, and the strong relationships they have built across the industry.
Ready for anything
As we enter our third decade, we now have the brand that reflects who we are and our role in the industry. It's an ideal platform for the next phase of our journey as we continue to connect the structured products industry, evolving our data, technology and experience that we deliver.