The Spanish bank sees digitalisation as a key element to distribute structured products, grow its global footprint and respond to client demand.
Following the recent partnership between BBVA and Luma in the US market announced in mid-March, SRP spoke to Daniel Hernandez ( pictured ), head of e-connectivity sales at BBVA, about the Spanish bank’s strategy around automation and how technology is helping to grow its structured products business Digitalisation is key to be able to distribute structured products - Daniel Hernandez “We have a dedicated business for structured products that focuses on digital distribution as a k
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