The US provider of defined outcome exchange-traded funds (ETFs) has announced the arrival of a new ETF structure, which launched on Cboe and features the US Equity Buffer ETF as underlying.

The Innovator Laddered Allocation Buffer ETF (BUFB) joins the Innovator Laddered Allocation Power Buffer ETF (BUFF) in the firm’s managed outcome ETF lineup. BUFB will provide investors with potential higher upside participation in US large cap stocks in positive markets relative to BUFF, yet still provide a smoother overall ride with lower drawdowns than investing naked in beta, according to Bruce Bond ( pictured ), chief executive officer at Innovator.  There is a big market

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