The financial services corporation has increased its profile in the structured products industry as a provider of custom strategies to the indexed annuities market.

The US firm has about 70 proprietary indices with roughly US$80 billion in assets linked to them and has been at the forefront of underlying innovation adding to the range of indices available to structured product investors. According to Scott O'Reilly (pictured) , head of index, sector, thematic & factor products at Fidelity Investments, there has been growing demand in recent years for factor-based indices that help investors get exposure to a particular strategy or investment outco

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