The optimisation of internal processes and efficiencies in distribution will be key going forward for European distributors as they continue to deal with external factors such as market consolidation, digitalisation and interest rates, according to panellists at the ‘Beyond push/pull distribution’ panel at SRP Europe 2020, held in London on January 29.

Senior executives from distribution firms from the Nordics, Italy and Russia highlighted on a panel discussion chaired by Patrick Chotard, CEO, Lynceus Partners, that when it comes to the sale of structured products, technology and digitalisation “must be assisted with human advisors in order to grow that market due to the nature and complexity embedded in the products”. Russia has huge potential for growth due to falling market rates motivating the deposit-loving-investors to look

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