Over the past few years, the number of exchange-traded funds (ETFs) and mutual funds with a defined target outcome has increased rapidly. Nowadays, most US investors can find listed investment products with strategies such as protection, growth and protection, growth, income, and income and growth, as well as different payoff profiles as an alternative to long-only investments.

The increased speed at which information is shared and the impact of quantitative easing has made trading much faster than before, and this has translated into increasing short-term market volatility. As a result, ETF and mutual fund providers - while trying to find a solution to reduce risks and attract clients - have found the perfect solution: structured products. With trade wars, central banks changing their interest rates policies and fears of a global economic slowdown, investors need to

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