Product snapshot: Down but not out: the decline of reverse convertibles in the US market

We will examine four reasons for this: previous product failures, less favourable pricing conditions, competing product construction and the return of capital (principal) protected products. The early days of the US structured product market (which can be taken to be up to 2007 before the financial crisis). Investors were attracted by the high yields on offer, the products were typically between three and 12 months long and linked to a single US stock. Many of these were big names such as Apple