The latest US annuity sales results are out as new tools or products are launched by Midland National, SBLI, Principal and Allianz Life.
Total US annuity sales increased to US$215.2 billion in the first half of 2024, up 19% year-on-year (YoY), according to preliminary results from Limra’s US Individual Annuity Sales Survey, which represents 92% of the total US annuity market. Even with the prospect of possible rate hikes later this year, Limra expects FIA product sales to remain strong through 2024 and possibly eclipsing the record set in 2023 - Bryan Hodgens, Limra In the second quarter, total annuity sales rose 2