Investment in B2B fintech in Europe reached US$18.5bn in 2022, outstripping the US$7.5bn invested in B2C fintech in 2022. We look at the B2B v B2C dynamics in the structured products platform market.

I spent May chasing theoretically tameable but still-wild geese – or, at least, a B2C platform on which a retail investor like me can buy off-exchange structured products alongside equities, ETFs and mutual funds in a click. That’s a fully digitised, RFQ-based experience, please, with lifecycle management and a liquid secondary market built in. Structured products' share of wallet has historically been lower than funds, so they have not attracted the level of infrastructure investm