The International Organization of Securities Commissions (Iosco) has published measures for national regulators to consider when determining their policy and enforcement approaches to retail online offerings and marketing.

The rapid growth in digitalisation and use of social media is changing the way financial products are marketed and distributed. This is posing a big challenge for regulators which must adapt their regulatory and enforcement approaches to the rapidly changing trends of digitalisation and online activities and the regulatory challenges they may bring. Innovation promises to provide investors with well targeted information, [but] it also creates new risks to investors - Martin Moloney, Iosc