The UK Financial Conduct Authority (FCA) has finalised stronger rules to help tackle misleading adverts that encourage investing in high-risk products.
Under the new rules, firms approving and issuing marketing must have appropriate expertise, and firms marketing types of high-risk investments will need to conduct better checks to ensure consumers and their investments are well matched. Financial firms offering investment products will also need to use clearer and more prominent risk warnings and certain incentives to invest, such as ‘refer a friend bonuses,’ are now banned. Our new simplified risk warnings are designed to help c