New players are boosting the profile of the European leveraged/inverse products market. SRP spoke to Will Rhind (pictured), founder and CEO at GraniteShares about margining, suitability, and liquidity as the company seeks to fill a gap in the market.

The US exchange-traded fund (ETF) provider launched nine 3x long and nine 3x short (inverse) exchange-traded products (ETPs) on some of the top performing US technology stocks on the London Stock Exchange (LSE) in early July. Graniteshares, a NY-based tech-enabled asset manager launched in 2016, has now built a US$1 billion+ AUM business. The European market is mostly controlled by a handful of large institutions In the US, the firm has focused on ETPs via three verticals which include real