Eurolife rebrands itself under the nvesta banner

Eurolife Fund Managers has rebranded itself as nvesta in order to differentiate itself from the rest of the structured products market.

'The whole industry has been getting a lot of bad press lately and we wanted to relaunch to highlight ourselves and the efforts we've made to improve the services we provide and the products we've launched,' said business development manager Anthony Green.

The firm said the new brand reflects its status as a specialist financial product provider rather than an insurer or conventional fund manager.

'We quite liked the Eurolife logo and branding but it didn't really convey any message that we're a financial products provider ' it tends to point people towards the life insurance company,' Green added.

The move is being marked by the launch of a five-year Capital Secure FTSE Plan linked to the FTSE 100 index, the first product to carry the new branding.

The product appears identical to the new National Savings Guaranteed Equity Bond, offering up to a 70% gain, but is more tax-efficient as returns are treated as capital gains rather than income for tax purposes.

The nvesta plan is also available as an Isa or Pep transfer and will pay intermediaries a 1% commission.

It is available until 12 September or until fully subscribed. The firm's existing products will continue to carry the Eurolife branding.