SIX Swiss Exchange's Scoach, the exchange for structured products, will change and integrate its brand identity into the SIX and the Swiss Exchange business area on January 1, following the termination of the Scoach cooperation agreement with Deutsche Börse in July. Scoach Switzerland became a wholly owned subsidiary of SIX Swiss Exchange.
Christian Reuss remains chief executive of the exchange for structured products, reporting to Christian Katz, chief executive of SIX Swiss Exchange.
"The market for structured products is of great strategic importance to SIX and represents an important part of its business portfolio," said Reuss. "Backed by the strength of the SIX brand, our exchange for structured products will be able to address the special characteristics of the Swiss market in a more targeted manner and contribute to its continuing development.”
The exchange said in a statement that the brand integration will include taking over the basic brand elements and introducing a new label for the trading platform.
"The existing seal of quality will be superseded by a new label that will continue to embody the stock exchange's values in terms of quality, transparency and security," it said. "Well-known services, such as market control, market reporting, strategy indices, quality characteristics for price setting and sector-specific events, will continue to be provided and developed as before."
"By regaining its full entrepreneurial freedom with respect to the Swiss market for structured products, SIX is able to address the special characteristics of the Swiss market in a more targeted manner and contribute to its continuing development," it said.
As a result of taking full control of its structured products platform, the exchange has been able to lowering listing and connection fees as well as reducing costs along the SIX value chain.
SIX has also expanded its service offerings with a new platform to enable interbank trading in structured products.
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