The strength of structured products is their ability to reshape risk-return profiles away from linear outcomes.

Structured products open up a wealth of possibilities for investors who are not just looking for direct investment into an underlying asset. Simple conventional investments such as equities, bonds and cash form the basis of many portfolios and within this framework there are many ways to build wealth at different risk profiles and investor goals. Traditional investments are generally flexible, simple to understand and deal in and open ended in nature. The two principal decisions that must be m

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