Independent agents and broker-dealers accounted for over half of the sales of the two types of annuity products in the US in 2023, respectively.
The fixed index annuity (FIA) market recorded sales from independent agents of US$54 billion in 2023, up 16% year-over-year (YoY), which accounted for 56.3% of the total volume, according to Limra. The bank channel was the number one channel for the second year in a row as fixed-rate deferred annuities were very popular Meanwhile, FIA sales from independent broker-dealers increased 62% to US$17.2 billion. For registered index-linked annuities (Rilas), independent broker-dealers conti