The cyclicality and volatility of commodities play a big part in driving investor demand for the asset class, but familiarity is the dominating factor, according to Harshika Patel ( pictured ), head of Asia commodities sales & structuring and macro e commerce sales at JP Morgan. This is particularly true with regard to Asia, where emerging economies and China in particular drive a burgeoning market for raw materials, while the structured products landscape is dominated by the retail investor
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