The focus in the US annuities segment has been on the different types of annuities while not much has been said about the product and how underlying strategies are implemented, but as an increasing number of leading product providers have entered the fixed-indexed annuity (FIA) segment the spotlight has moved to the product development side of the process, according to panellists during the Indexed Product Creation and Innovation discussion at SRP's inaugural Indexed Insurance Forum in Des Moine

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