That Was The Week: The Kiss of Death

This is the modern world, which means that words longer than six or seven letters are generally reduced, at least by textophiles, to a few. In that world, and in an age when slogans have become more important than real meaning or even sense, the acronym is becoming king. The beauty of acronyms is that they either exist by design and they trip up those unaware of the consequences of a length and complex name of associations, movements or even companies. Leaving aside the rather deflating Eusipa